No bullshit. No marketing lingo. No invented processes. We are a collective of senior-level thinkers, thinking on your behalf.
Thinking on your behalf sometimes means arguing against you but only because we are fiercely FOR you. We are common sense problem solvers with a flair for storytelling. Brands can’t get by anymore just being smart.
Consumers talk and share stories (good and bad) every day, all day. Your story is your brand. We tell stories in 30-seconds commercials, 3-minute brand ambassador interactions, 30-minute television shows, 3-hour concerts, and 30-city tours.
BACARDI REBELS LIVE+LOUD+LEGENDARY
In celebration of Bacardi’s heritage and as part of the “Vivimos” (We Live) integrated marketing campaign, Javelin brought the sights, sounds and taste of Cuban independence to life, including an Old Havana street scene featuring an iconic 1955 Chevy Bel Air, an authentic cigar rolling station, and a "Rolling Stone" Room celebrating the rebellious spirit of iconic pioneers in music, pop culture, history and rum-making.
BACARDI LIKE IT LIVE
Javelin broke new social networking ground with “Like It Live,” turning BACARDÍ fans’ Facebook “Likes” into real life experiences curated by the fans themselves.
Consumers voted for their top “Likes” including: Slam Dunk vs. Dunk Tank, BACARDÍ Mojito vs. BACARDÍ Cuba Libre, Hip-Hop vs. New Wave, Pizza Truck vs. Taco Truck, and Mechanical Bulls vs. Pillow-Fighting Playboy Bunnies. Top “Likes” were brought to life at two events in true BACARDÍ fashion: NBA legends playing hoops with consumers on the rooftop; world’s largest skateboard/stage; life-sized Sico the Roving Robot and more.
PEOPLE STYLEWATCH CELEBRITY STYLIST
Javelin brought the pages of "People StyleWatch" magazine to life in malls across the country to delight consumers with a celebrity stylist experience, increase awareness of the magazine, and enhance advertiser relations in six major markets.
GREY GOOSE INFLUENCER PROGRAM
Javelin has been working with GREY GOOSE Vodka since 2004. To increase the brand's share in the multicultural market, Javelin created a dynamic nightlife program rooted in celebrity-hosted lifestyle events in fashion, music, art, and film, in seven major markets.
SAMSUNG GALAXY SIII COLLEGE CAMPUS TOUR
Javelin’s fully immersive pop-up studio experience featuring the Samsung Galaxy SIII iPhone killer (and the latest Samsung tablet and camera) drove awareness and trial on college campuses across the U.S. The sleek, iconic structure drew students in with its original design. With tech-savvy brand ambassadors and activity stations highlighting the phone features, this tour showcased the movement towards a more intimate exchange of content in the future.
BACARDI PINEAPPLE FUSION TV SPOT
What happens when pineapple rum fuses with coconut rum in a category-first new flavor introduction? When Bacardi tapped Javelin to launch Pineapple Fusion, the answer was a high-energy, slow-motion explosion, bursting with appetite appeal. When the smoke cleared, the :15 and :30 second spots went on to become one of Bacardi's most successful TV efforts in recent years.
The co-founders of Javelin, best known for creating tours, PR events, and content for large national brands including television networks, leveraged a lifetime of industry experience to launch a successful television production company – NoCoast Originals.
Their success in creating television shows that celebrate the many faces of Americana is fueled by their natural affinity for storytelling and passion for authenticity, heritage and the unsung moments of life in the heartland. On-air shows include "Fast N’ Loud" and "Salvage City" on Discovery, "Resale Royalty" on Style, "Hatfields & McCoys: White Lightning" on History, and "Alternate Route" on Esquire, and many more to come.